Web design is important because it determines the first impression that a website makes on its visitors and can greatly impact their overall user experience. A well-designed website can provide a professional, trustworthy, and user-friendly experience that helps to establish the credibility of a business and retain visitors. On the other hand, a poorly designed website can drive visitors away, resulting in lost opportunities for engagement, leads, and sales.

Web design also plays a crucial role in determining a website’s accessibility, usability, and search engine optimisation (SEO). A website that is easily navigable and optimised for search engines is more likely to rank higher in search engine results, attracting more traffic and increasing the visibility of the business.

In today’s digital age, a website is often the first point of contact between a business and its customers, making web design a critical aspect of any successful online presence.